You offer excellent
products or services.

So why don't you have
more customers?

David Letterman's
17-year Executive in Charge of Audience Development
HELPS SMALL BUSINESSES IN SOUTHERN CALIFORNIA
STOP LEAVING SO MUCH MONEY ON THE TABLE
AND gives them a HUGE COMPETITIVE ADVANTAGE!

You are probably (smartly) asking yourself if now is the time to put any resources into customer acquisition when we may be going into a recession.

This is EXACTLY the time to protect your business from the uncertainty ahead. If the downturn in the economy gets worse, you need to fill your pipeline with more customers to maintain your momentum. When things improve, you will be ready to grow infinitely. You can't lose (unless you do nothing).

This is all about setting yourself up for ongoing success, no matter the state of the economy. You can't control the economy. You can control the impact it will have on you if you start now.

BUT HOW CAN I HELP YOUR BUSINESS

NOT ONLY SURVIVE BUT

REALLY THRIVE?

By AFFORDABLY (I recognize you are a small business):

Taking a deep dive and learning about your specific business so I can create the best customized strategies to produce maximum results and profits for you.

Researching and analyzing your competition, so we can formulate campaigns that make your business a much more attractive option than almost anything else out there.

Identifying new opportunities to attract more prospects and simultaneously energize existing customers to grow your business and increase your revenue.

Developing strategies to position your product or service as uniquely THE BEST and most OBVIOUS choice for people in the market for what you offer, diminishing the relevance of your competitors.

Crafting compelling offers that intrigue people to want to know more about your business, what you have to offer them, and why they MUST have it from YOU.

Presenting innovative ways to drive more traffic to your website so we can introduce potential customers to the new you and establish the foundation for long-lasting relationships with them AFTER we have optimized all of the above to showcase your business in the best light.

ALL THROUGH THE SAME, ONE-OF-A-KIND LENS

I CREATED TO HELP DAVID LETTERMAN

FIND THE RIGHT AUDIENCES

THAT ENABLED HIM TO THRIVE.

YES...your business has an audience too!

But, it is likely not big enough and not optimized

to ensure it consists of the hottest prospects

who would buy from you IF they knew you existed

AND you made the case for why you are their best solution.

That is where I come in and

apply my expertise and creativity

to craft original solutions for your specific situation.

This will leave you empowered to discover and

implement effective new methods of customer attraction

(and the lucrative results they produce).

WHAT BECOMES ACHIEVABLE?

MORE...

Sales

Profits

Market Share

Certainty during very uncertain times

Focused product (or service) positioning to reflect how
YOU are the absolute best answer to that which your prospects are searching

Delighted and Engaged Customers

Brand Prestige and Product Awareness

Buzzworthiness (via word of mouth, social media, etc.)

Opportunities to unlock new revenue streams

Meeting and exceeding your business goals

Sustained success

Optimism and belief about what is truly possible for your business in any economy

Structure and a solid foundation that will last the life of your business

Cost and time efficiency by targeting audiences that are aligned with your offering rather than marketing to everyone and hoping

for some to respond

Hot prospects through strategic approaches to Email Marketing, Content Marketing, and/or whatever else we determine is the

best fit for your business.

Work

Spending precious resources on customer acquisition

Stress

Uncertainty and leaving your future success to chance

Lookie Loos (who do not end up spending anything with you, but rather keep "looking" elsewhere)

Website or Cart Abandonment

Money left on the table, or worse, in the hands of your competitors

Leaving things to chance

Stagnation

Blending in (not appearing to be the best option)

Randomness in your approach to customer acquisition resulting in random results

LESS...

The What

Benefits

The How

Why

Late Show Marquee Zeus Marketing Strategy.jpg

How can a former television executive
help someone in my industry?

The short answer is:

I can help you in an efficient and effective way that no one else can, because no one has revolutionized audience procurement like I have.

The common denominator between your business and television shows is that you both have audiences. Getting you in front of the right audience is critical to your growth and ongoing success.

My background is likely one of the most unique you will encounter.

I hope you see this as an exceptional opportunity to approach your ongoing challenges from a fresh perspective that has yielded unprecedented results.

Zeus Marketing Strategy was created because as a fellow entrepreneur, I realized much of my unique thinking and marketing innovations could also be applied to small businesses. Big companies have big budgets and a large staff to handle customer acquisition. Small businesses are the underdogs without the same resources.

As a fellow entrepreneur, I wanted to help small businesses become as successful as they can be by giving them the same advantages as companies with more money and resources. Most business owners do not realize how much money they are losing due to not addressing the leaks they have in their ineffective, or non-existent, customer acquisition systems.

As a business owner, it is imperative you understand that if you do not make the most of your one shot, those customers who have a problem that needs solving have to go somewhere, and they are likely going to one of your competitors. Do not give them a reason to look elsewhere by not putting your best foot forward.

Then when you have perfected your brand positioning and offerings, it is time to drive even more traffic to your website and appeal to people who did not know about you. Once they do, they instantly want to work with you because you become the obvious and best solution to their problem, need or desire.

It is all about creating massive WIN-WIN situations for both you and your customers. If you are not consciously doing this, in a well-thought-out, structured way, you are preventing your business from reaching its true potential.

As business owners, we get extremely passionate and genuinely excited about the greatness of what we are offering. We naturally think others will be equally enthusiastic and flock to us in order to get their hands on our products or services.

This just is not realistic in today's marketplace. There are simply too many competitors using a variety of tools to out-market you and better position themselves, leaving your business in the background, profiting at your expense, and stealing market share.

Let's work together to even the playing field and beyond to give you a competitive advantage. To do this successfully we need to create systematic, customized, strategies and roadmaps for your specific business and targeted audience of the "most likely to buy" prospects.

Who am I and Why am I
Uniquely Qualified to Help You?

My name is David Kay and for 17 years, I was the Executive in Charge of Audience Development for the "Late Show with David Letterman" in New York. Originally from Los Angeles, I was only supposed to be in NYC to consult for 2 weeks, but the cutting-edge solutions I came up with for them were so revolutionary that it turned into a long-term collaboration.

I spent my days (and many nights) creating unique systems to identify and market to people who were most likely to align with Dave's unique brand of humor. This put him in front of live studio audiences that yielded an environment which gave him the best chance to succeed each and every night!

While you probably do not have a talk show of your own, my creativity and outside-of-the-box approach to marketing challenges extend well beyond the entertainment industry. My original methodologies are applicable to any business looking to grow and launch an upward trajectory that is sustainable, profitable, and viable for your long-term success.

I am extremely passionate about matching your business with the right audiences for you to prosper and helping you to create innovative campaigns that will command their attention in your crowded industry. We need to educate people, first that you and your brand exist and second why you are their best choice by strategically leading them on a buzz-worthy and irresistible customer journey.

You can learn more about me here:

Who is "Zeus" and
Why does it matter?

My Zeus is not a direct reference to the figure in Greek Mythology, but rather he is one of my best friends. I share him with you not because I am proud of him and think he is cute, although both of those things are true.

Nor am I suggesting you consider naming your business or brand after your pet. However, I am confidently telling you that it is imperative to create a brand story that is memorable, relatable, and makes your business stand out.

Zeus is a rescue. We came into each other's lives at the Greek Theatre in
Los Angeles, California, hence his name. But what makes him remarkable is he was one of a litter of six puppies that were all equally adorable and adoption-worthy. Yet he found a way to stand out amongst the competition of his sisters. I held each of them and he was the only pup that kissed my face, after which my decision was made.

The takeaway here should be you want to think of your business as one in a liter of many puppies (aka your competition). What are you going to do to stand out from all of the others and make your prospects feel so special they can not help but want to take what you are offering home with them?

Believe it or not...

NOT DOING ANYTHING
IS ACTUALLY
COSTING YOU MORE

than making a small investment in your business
that will fix the present "leaks" in your ability to attract quality new prospects, energize your current customer base and pay dividends for as long as you own your business!

Do you realize?

Every time someone visits your website (or sees any of your promotional materials) and does not buy something (or at least sign up to stay in touch with you), that is lost revenue which you are not likely to get a second chance at earning? Not converting these prospects from visitors into paying customers is the equivalent of giving one of your competitors a gift.

When your business is perceived as "just another option", you will be lucky to get people to consider you and if they do, you are not likely to be the solution they choose?

Once you "fix" these flaws that are repelling customers, rather than attracting them, you reap the benefits for the life of your business? If done well, whatever you spend to make your business the most attractive option in the eyes of consumers should pay for itself over and over again infinitely.

Imagine the difference if your prospects felt like you were speaking just to them and like you understood them in a way that most other businesses do not demonstrate.

What kind of an edge do you think this would give you in your competitive market? How many more sales could you make?

You cannot afford to blend in with all of the choices consumers have today and all of the "noise" they are bombarded with daily from people trying to get them to buy something.

You have to position your business and present a compelling case that you are THE solution they have been seeking. Most businesses that think they are already doing this are too close to their own business to see it from their audience's perspective.

I ask you to consider how much more money you could make this year, next year and for years to come if I were to work with you directly to help you identify strategies to compel and intrigue more prospects to see you as their best option?

What would this be worth to your business?

Agencies and lesser-qualified so-called "marketers" have been known to charge upwards of $ 10k for everything included here, but often without delivering results. In general, they also do what everyone else is doing. However, if you want to stand out when everyone else is zigging, you need to zag.

I recognize you are a small business and can not afford those rates. I only include the above facts to demonstrate the incredible value you will receive when you invest less than 75% of that number in your business and have someone of my caliber working directly with you on your business.

Please fully consider the one-time opportunity you have in front of you. I can only accept 10 people at this time, for this rate, on a first-come, first-served basis.

You can see everything included and reserve your spot here. Please do not hesitate to reach out to me should you have any questions whatsoever. I am happy to discuss anything with you.

Thank you for your time and consideration in trusting me with your precious business. As a fellow entrepreneur and your neighbor, I don't take that honor and responsibility lightly.

I want my business to thrive! Let's get started!

The Who?

Real Zeus

Zeus Marketing Strategy

More Customers with Less Work and Less Spending from David Letterman's 17 Year Audience Executive!

You offer excellent products or services. So why don't you have more customers?

David Letterman's 17-year Executive in Charge of Audience Development HELPS SMALL BUSINESSES IN SOUTHERN CALIFORNIA STOP LEAVING SO MUCH MONEY ON THE TABLE AND gives them a HUGE COMPETITIVE ADVANTAGE!